Why are agents not trained correctly how to answer a live transfer lead the correct way? Well, there isn't one correct way.  It depends on the type of live transfer leads you are taking and some other variables. Where to Start The key to answering a live transfer correctly is to be able to verify if they are qualified for your service and then to make sure they are ready to buy today. We can do this 2 ways. Pitch Start-Verifying They Are a Buyer This type of transitioning from the fronter involves being blunt and to the point. You are confirming they are looking for your services but in a way to get a "yes" out of them. The theory is if you have them saying "yes" to your questions, the chances of a "yes" on a sale increases and it also keeps you in control of the conversation instead of open questions that let's clients take control of the conversation. For example: "Hello, you are looking for final expense coverage today, correct?" Pi